Commercial Strategy

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Commercial Strategy

Implementable, effective, and enduring solutions require the right commercial approach from the start. We help clients plan the best commercial strategy to engage with the market.


Our advice is always based on research, typically supported by market analysis and financial modelling.

p4 Commercial Strategy

To download our Business Case Capability Statement click here.

Examples of our work developing commercial strategies include:

Melbourne Park Redevelopment, for Sport and Recreation Victoria


Port Arlington Land Subdivision Strategy, for Department of Environment, Land, Water and Planning


Heales Road Industrial Estate Development Strategy, for City of Greater Geelong


Melbourne Wholesale Markets Redevelopment Strategy, for Major Projects Victoria


Australian Bone Marrow Donor Registry AusCord: Clinical Services Plan, for AusCord Consortium

Disability Housing Strategy – Innovative Accommodation and Renewal Program Business Case, for Department of Health and Human Services


Sale Livestock Exchange Redevelopment Strategy, for Wellington Shire Council


Surplus Properties Opportunity Analysis and Strategy, for La Trobe University


Albury Wodonga Regional Cancer Centre Transactional Advice, for Border Medical Oncology

Towards certainty